Brandenburg advertises with a wink: You can’t complain!

Brandenburg Marketing: The goat makes room for the moose

Brandenburg's latest advertising campaign has chosen an unconventional approach to present the state. The slogan "You can't complain about that" is intended to emphasize Brandenburg's uniqueness and advantages. But what is behind this unusual idea?

The marketing department of the State Chancellery, headed by State Secretary Benjamin Grimm, is using a humorous touch to draw attention to Brandenburg. The aim is to appeal to people with a mixture of ironic self-reflection and proud presentation of the state's special features. The success of the previous advertising slogan "It can be so easy" is now being replaced for a year by "You can't complain" in order to breathe new life into Brandenburg advertising.

A significant factor contributing to Brandenburg's popularity is the ongoing influx of people from Berlin. As Norman Albat from the Berlin-Brandenburg Statistics Office points out, the districts around Berlin are seeing an increased influx of young families. This trend has been evident for several years and makes Brandenburg an attractive place to live for many Berliners.

The new advertising campaign also highlights interesting details about Brandenburg. Did you know, for example, that the only moose living in Germany is native to the Fläming region? Or that Brandenburg has the second largest pumpkin in Europe and the highest economic growth in Germany? These curious facts are intended to further enhance the state's image and attract curious glances.

Brandenburg's commercials and campaigns consciously seek to confront common clichés and thus offer a refreshing view of the state beyond conventional image campaigns. Despite isolated criticism and political headwinds, the goal of the marketing strategists remains clear: to position Brandenburg as an attractive place to live and work, where people feel comfortable and can develop.

Brandenburg's marketing campaign may be unconventional, but it shows that innovative ideas and a pinch of humor can help to present a federal state in an authentic and appealing way. With the slogan "You can't complain about that," Brandenburg is focusing on independence and originality and wants to emphasize the diversity and special features of the state.